A strong selling point is selecting a product that you adore and fully comprehend. Selling products that you already know and love will allow you to stand out from the competition since you will have tapped into your target market’s subconscious tendency. Because buyers frequently purchase in this sector to indulge their passion without being overly concerned with pricing, products have a relatively large profit margin. In order to meet client demands in this market, you must constantly study and develop the greatest ideas for how to do product research for amazon ?
Study the opposition
Sometimes you need to investigate your competition in addition to your products. However, you should be aware that studying your competition or even simply keeping up with them does not include imitating all of their sales or campaigns. That will just make things worse for you and turn you into a follower for life. What you should monitor is how your rivals are coming up with the best solutions for your sales. There are three typical methods for monitoring your adversary.
Method 1: PPC Campaigns of Competitors
Check out what other sellers are promoting on Amazon PPC to see which products are popular right now. When you see the phrase Sponsored on Amazon, it signifies the seller is advertising the goods through PPC. If the vendor advertises the goods, the odds are that it is highly profitable.
Method 2: Examine Competitor Catalogs
To view the product catalogue of another seller, click their ** Seller Display Name ** from any product listing. The fewer times you use this method, the better. You should look for smaller merchants with whom you can compete.
Method 3: Giveaway and Review Clubs
This method is only applicable to people who have picked a product and begun selling it on the market. If you’ve been selling on Amazon for a long, you’ve probably heard of gift-giving/review groups. These are essentially product review/feedback groups where you can provide substantial discounts in exchange for honest feedback. You may use a competitor’s freebie to develop your own customer service strategy.
Inquire with Your Current Suppliers
If you already have a popular Amazon product, this is arguably the most effective product discovery strategy you’ll come across. Inquire with your present suppliers about their most produced items; they will provide you with excellent suggestions.
Simply put, the more things you buy from any supplier, the cheaper your unit cost. This implies you may get huge savings without relying on any goods. That implies you may establish a competitive pricing edge that others cannot match.